Emmy and Edward R. Murrow Award-winning journalist and storyteller Haley Harrison-Lee has joined Trozzolo as Media Relations Director, following an impressive 16-year career as a TV news anchor and reporter.
A familiar and trusted anchor on the evening news in Kansas City for more than a decade, Harrison-Lee will bolster Trozzolo’s Public Relations Division, by leading the 34-year-old company’s media relations consultancy practice.
“Haley is the ultimate media relations professional, who has honed her craft as a journalist and storyteller in the first phase of her long and successful career,” said Angelo Trozzolo, President and CEO of Trozzolo. “Media relations is a crucial part of our consultancy for businesses of all sizes and industries. We are eager for Haley’s talents, expertise, and insights to shine on behalf of our clients and future clients.”
A proud graduate of the University of Kansas, Harrison-Lee anchored the 5 p.m. and 9 p.m. weekday newscasts for KMBC-TV (Channel 9) in Kansas City and reported on some of Kansas City’s top stories over the past 10 years.
“Storytelling and navigating today’s demanding news cycle remains a true passion of mine,” said Harrison-Lee. “I’m eager to couple my unique professional perspective with our team’s rich knowledge in this category, to partner with our clients and guide them through the wide spectrum of challenges and opportunities that arise for business leaders and companies large and small.”
Media relations has always been a key component of Trozzolo’s Public Relations Division, which is one of the Midwest’s leading PR teams and crisis communication/issues management firms. Trozzolo’s PR team partners with recognizable brands across the United States, including McDonald’s, Duvel USA/Boulevard Brewing Company, The Cordish Companies, Kansas City Life Insurance Company, and many other companies and organizations across several industries. Harrison-Lee’s focus on behalf of Trozzolo’s client partners and prospects will be to leverage opportunities to tell powerful brand stories through the media, help grow relationships between brands and media members, provide media relations training and guidance, and lead clients through crisis and issues management projects.
During her time at KMBC, she developed the first TV station podcast within the Hearst Corporation, covered events such as natural disasters, politics, crime and human-interest stories. She is also the creator of two award-winning documentaries.
Prior to her stint at KMBC, Harrison-Lee was a reporter for News Channel 8/WJLA-TV in Washington D.C., and a news anchor and reporter at WHSV-TV in Harrisonburg, VA.