Trozzolo is proud to announce Brad Hanna, executive vice president/managing director of its growing Milwaukee office.
A news release, Trozzolo Communications hires new executive to lead Milwaukee office, was published in the July 20 edition of the Kansas City Business Journal. An excerpt from the article is below.
Trozzolo Communications Group’s new executive hire for its Milwaukee office brings an unusual twist: Brad Hanna was CEO Angelo Trozzolo’s mentor and first boss out of college.
Hanna hired Trozzolo in the late 1990s as an account executive on the Walmart team at Kansas City-based Bernstein-Rein Advertising. Although Trozzolo worked there for only two years, Hanna’s lessons left an indelible mark that still influence how he leads Kansas City-based Trozzolo Communications.
“I just learned so much from him in the short period of time I was there,” Trozzolo said. “The lessons he instilled in me I used not just in my career, but to build our agency here. In a roundabout way, I think Brad has played a key role in the success that we’ve enjoyed as an agency, and to have him now as part of our agency, it’s just really surreal.”
Hanna is executive vice president and managing director of the Milwaukee office, which opened a little over a year ago and has 10 employees. Companywide, Trozzolo Communications employs 80.
Trozzolo described Hanna as a thought leader with an impressive track record who’s respected within and outside the advertising industry. Most recently, he led marketing and product strategy for Briggs & Stratton’s power division, based in Milwaukee.
Hanna previously was an executive vice president and director of business strategy at Kansas City-based advertising agency Barkley. While there, he co-created the agency’s multigenerational insight research in 2009, which has led to books, white papers and speaking engagements. Barkley now is a leader in delivering research on how to market to generations such as millennials and Gen Z.