The Power of Sponsorships in Today’s Media Landscape

By: Shelley Porter In today’s dynamic marketing landscape, brands are continually seeking innovative ways to connect with consumers. Traditional advertising methods, like TV, out-of-home and print ads, have been complemented by more direct, experiential forms of...

Own Your Growth and Build Your Confidence

By: Sophia Tumminia Starting a new job or advancing in your career can be both exciting and intimidating. Whether you're in PR, marketing, or any fast-paced industry, self-doubt often creeps in. The key to overcoming these challenges? Taking action, learning from...

Prepare Your Campaign Like It’s a Super Bowl Ad (Even If It’s Not)

By: Matt Blume Ever wonder why Super Bowl ads stick with us? They're quirky, heartwarming and effective, and they cost a fortune. We're talking $8 million to place a 30-second spot without factoring in the cost of fabrication (like, say, a superlong beer cooler) and...

Move the Needle: Preparing for TikTok’s Uncertain Future

As speculation grows about a potential TikTok ban in the United States, businesses are rightfully concerned about what this could mean for their marketing strategies. At Trozzolo, we’ve been closely monitoring these developments to guide our clients through this...

Move the Needle: Adapting to Meta’s Content Moderation Changes

As many of you may have heard, Meta (Facebook/Instagram) founder and CEO Mark Zuckerberg announced a decision to remove content moderation restrictions across Meta platforms. Zuckerberg remarked, “We’ve reached a point where there are just too many mistakes and too...

Zig When They Zag

By: Tami Jennings & Mara Kubicki One of our main goals at Trozzolo? To challenge the status quo. To zig when they zag. But, doing it with strategy in mind. Challenging the status quo isn’t always easy, but it can give your brand a unique identity in a crowded...