By: Abi Pandolfo People want to support brands that stand for something bigger than business. They’re drawn to companies that genuinely care — those that invest in their communities, show up for local events and give back in other meaningful ways. Community engagement...

By: Graham Shafer By now, we’ve all heard that humans now have attention spans that are (roughly) on par with that of the humble goldfish. Couple that with how our phones are designed to be addicting and it’s no wonder that the advertising industry has had to adapt to...

By: Josh Brewster An intriguing benefit I’ve enjoyed throughout my career at Trozzolo is being exposed to and working alongside such a wide variety of clients, on a wide range of challenges, with a wide spectrum of marketing solutions in play. It’s refreshing and...

By: Lexi Symonds While traditional advertising and public relations continue to play a big role in success, a significant shift has occurred toward more authentic and relatable connections. Consumers are increasingly savvy (and cautious), seeking genuine engagement...

By: Tami Jennings With increased market pressure, it’s tempting to allocate the majority of your media budget toward lower-funnel tactics like paid search to generate quick wins. While this approach might seem logical, it overlooks a fundamental aspect of consumer...

By: Shelley Porter In today’s dynamic marketing landscape, brands are continually seeking innovative ways to connect with consumers. Traditional advertising methods, like TV, out-of-home and print ads, have been complemented by more direct, experiential forms of...

By: Sophia Tumminia Starting a new job or advancing in your career can be both exciting and intimidating. Whether you're in PR, marketing, or any fast-paced industry, self-doubt often creeps in. The key to overcoming these challenges? Taking action, learning from...

By: Matt Blume Ever wonder why Super Bowl ads stick with us? They're quirky, heartwarming and effective, and they cost a fortune. We're talking $8 million to place a 30-second spot without factoring in the cost of fabrication (like, say, a superlong beer cooler) and...

As speculation grows about a potential TikTok ban in the United States, businesses are rightfully concerned about what this could mean for their marketing strategies. At Trozzolo, we’ve been closely monitoring these developments to guide our clients through this...

By Stephanie Smith In today’s interconnected world, businesses of all sizes have the potential to reach a global audience. But with this exciting opportunity comes a challenge: How do you craft a PR strategy that resonates with local communities while also building...