The Power of Sponsorships in Today’s Media Landscape
By: Shelley Porter In today’s dynamic marketing landscape, brands are continually seeking innovative ways to connect with consumers. Traditional advertising methods, like TV, out-of-home and print ads, have been complemented by more direct, experiential forms of...
Own Your Growth and Build Your Confidence
By: Sophia Tumminia Starting a new job or advancing in your career can be both exciting and intimidating. Whether you're in PR, marketing, or any fast-paced industry, self-doubt often creeps in. The key to overcoming these challenges? Taking action, learning from...
Prepare Your Campaign Like It’s a Super Bowl Ad (Even If It’s Not)
By: Matt Blume Ever wonder why Super Bowl ads stick with us? They're quirky, heartwarming and effective, and they cost a fortune. We're talking $8 million to place a 30-second spot without factoring in the cost of fabrication (like, say, a superlong beer cooler) and...
Move the Needle: Preparing for TikTok’s Uncertain Future
As speculation grows about a potential TikTok ban in the United States, businesses are rightfully concerned about what this could mean for their marketing strategies. At Trozzolo, we’ve been closely monitoring these developments to guide our clients through this...
Move the Needle: Local PR vs. Global PR: Bridging the Gap for Maximum Impact
By Stephanie Smith In today’s interconnected world, businesses of all sizes have the potential to reach a global audience. But with this exciting opportunity comes a challenge: How do you craft a PR strategy that resonates with local communities while also building...
Move the Needle: Adapting to Meta’s Content Moderation Changes
As many of you may have heard, Meta (Facebook/Instagram) founder and CEO Mark Zuckerberg announced a decision to remove content moderation restrictions across Meta platforms. Zuckerberg remarked, “We’ve reached a point where there are just too many mistakes and too...
When the Chiefs compete, localized Super Bowl ads can triple in cost – KCBJ
An article, When the Chiefs compete, localized Super Bowl ads can triple in cost, was published in the February 5 edition of the Kansas City Business Journal. Trozzolo was featured as a media buying resource An excerpt from the article is below. – For local...
Kansas City marketing agency adds 400 owner-operated McDonald’s as clients – KCBJ
Trozzolo is proud to announce the addition of a fourth McDonald's unit to its client roster. An article, Kansas City marketing agency adds 400 owner-operated McDonald’s as clients, was published in the January 5 edition of the Kansas City Business Journal. An excerpt...
Zig When They Zag
By: Tami Jennings & Mara Kubicki One of our main goals at Trozzolo? To challenge the status quo. To zig when they zag. But, doing it with strategy in mind. Challenging the status quo isn’t always easy, but it can give your brand a unique identity in a crowded...
I’m lovin‘ it! Trozzolo takes “Happiness Served Locally” south with recent McDonald’s win
With the recent acquisition of the McDonald’s Big South Operators Association, Trozzolo now serves as the public relations agency for four McDonald’s co-ops across the country, including The Greater Tennessee Valley Operators Association, Great Plains Business Unit,...