I’m lovin‘ it! Trozzolo takes “Happiness Served Locally” south with recent McDonald’s win

Jan 4, 2024

With the recent acquisition of the McDonald’s Big South Operators Association, Trozzolo now serves as the public relations agency for four McDonald’s co-ops across the country, including The Greater Tennessee Valley Operators Association, Great Plains Business Unit, and the Atlantic Coast Cooperative Business Unit.

The reach serves beyond the Midwest, with our Golden Arches staked in 11 different states: Kansas, Missouri, Nebraska, Iowa, Alabama, Tennessee, Georgia, Kentucky, North Carolina, and Virginia and South Carolina.

Trozzolo will help tell the story of more than 1,200 restaurants, which equates to nearly 10% of McDonald’s locations in the country. That’s a lot of french fries!

“It has been amazing to see the growth on this account over the past several years,” said Account Director Abi Pandolfo. “I have loved the ability to serve as a voice of the brand and help local communities while doing so. I am excited to see where this next chapter takes us.”

The McDonald’s team prides itself on the ability to be human first, acting as the first contact point for all wins, crises and everything in between. Positive storytelling is at the forefront of it all, with an emphasis on sharing the positive impact that owner-operators make in their local communities on a daily basis.

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