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How Community Engagement Drives Brand Affinity
How Community Engagement Drives Brand Affinity

By: Abi Pandolfo People want to support brands that stand for something bigger than business. They’re drawn to companies that genuinely care — those that invest in their communities, show up for local events and give back in other meaningful ways. Community engagement...

Unhinged Content and the Battle Against Shrinking Attention Spans
Unhinged Content and the Battle Against Shrinking Attention Spans

By: Graham Shafer By now, we’ve all heard that humans now have attention spans that are (roughly) on par with that of the humble goldfish. Couple that with how our phones are designed to be addicting and it’s no wonder that the advertising industry has had to adapt to...