Public Relations Strategist

Job Purpose:
The Public Relations Strategist plays a critical role within the agency’s Public Relations and Community Engagement Team. The primary responsibility of this individual is to drive relentless positive results for our clients, and always provide ideas that move the needle at each step of the way. The PR Strategist must think both strategically and creatively to garner results and ensure that our clients receive the best PR work in the Midwest and beyond.

The role requires a marketing mind in building appropriate influencer, media and community engagement outreach for clients. This role involves a high degree of visibility and requires abilities in multiple areas including public relations, crisis communications, social media marketing, event coordination, community engagement, project management, thought leadership, content creation and relationship management.

This role is for hustlers. Someone who excels when the pressure is on. Someone who thinks outside the box. Someone who doesn’t take no for an answer. Someone who is inherently positive and optimistic, yet also smart enough to have a Plan B and C. Someone who wants to join a team of people who have their fingers on the pulse of all things Kansas City – business, civic and community. Someone who wants to be a part of something great, and who is ready to work to build something greater. Someone who reads, watches and listens to the news and social media – every day. Someone who has a great attitude, and gives great effort.

POSITION REQUIREMENTS:

Education/Experience:
Bachelor’s degree required, graduate degree a plus. Minimum seven years’ experience in communications, agency or public relations.

Skills/Knowledge/Ability:

• Proven track record designing and executing successful public relations campaigns.
• Strong relationships with local business and industry media outlets
• Experience working with a team of creative and/or public relations and media outreach experts.
• Exceptional writing and editing skills.
• Strong analytical skills.
• Solid understanding of public relations best practices and trends.
• Possess an innately curious mind. Think logically, based on research and reasoning, and be inspired by creativity and human behaviors.
• Experience pitching, crafting and placing content externally.
• Demonstrated ability to succeed in a fast-paced environment and manage multiple projects.
• Proven leadership and organizational skills.

Position Responsibilities:

• Develops marketing communications plans including strategy, goals, budget and tactics.
• Crafts compelling media materials, including: pitches, news releases, talking points, fact sheets, spokesperson bios and more.
• Leverages existing media relationships and cultivate new contacts.
• Builds and maintains relationships with social media influencers.
• Connects with influential media outlets and journalists to place stories about client news and other initiatives.
• Manages inquiries from media, influencers and organizations.
• Monitors, analyzes and communicates PR results on a regular basis.
• Defines opportunities for public relations strategy in the overall context of a client’s marketing communications plan.
• Serves as day-to-day strategic partner and lead on several clients for the agency.
• Provides strategic guidance on identifying and engaging with local, regional, national and trade media.
• Cultivates strong relationships with community partners and organizations in order to build goodwill on behalf of clients.
• Provides strategic crisis communication counsel to clients.
• Collaborates with departments across the agency on projects.
• Ensures tactical plans achieve client objectives and strategies.
• Directs strategy and execution of social media platform.
• Educates and supports client and internal teams regarding public relations strategy value and best practices.
• Maintains a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategies.
• Regularly participates in third-party learning opportunities: attends selected seminars, webinars and conferences.
• Commits to vigorous study of the marketing communications industry, best practices and trends.
• Participates in community activities.

Trozzolo is a mid-size agency, headquartered in Kansas City, focused on helping our clients advance their brands with confidence.If you’re ready for the challenge, come join us. You get it. We get it. Let’s get it. Together.

Questions? Reach out to careers@trozzolo.com