By: Matt Blume
Ever wonder why Super Bowl ads stick with us? They’re quirky, heartwarming and effective, and they cost a fortune. We’re talking $8 million to place a 30-second spot without factoring in the cost of fabrication (like, say, a superlong beer cooler) and talent (think Post Malone, Peyton Manning and Shane Gillis). But here’s the thing: Even if your budget isn’t Super Bowl-sized, your campaigns should be prepped as if they were.
Every piece of content you create needs to connect, whether it’s a primetime TV spot or a disappearing Snapchat post. It needs to grab attention, generate clicks, resonate with your audience, and impress your boss. No pressure, right?
The key is to treat every piece of content with the same strategic thinking as those multimillion-dollar Super Bowl spots. Because in today’s saturated media landscape, your message is competing for attention with everything – even tuna salad.
And we’re not just talking about a single 30-second TV ad anymore. The most successful campaigns are integrated and immersive. They seamlessly weave their way into our lives, appearing on billboards, in social media feeds and in conversations with our besties. Ideally, we shouldn’t even realize we’re being marketed to – Wait! Do I even really like pizza rolls or do I just like Tim Robinson? I’mma get some to find out.
So, how do you achieve this Super Bowl level of campaign excellence with a Midwest budget?
Know Your Audience
Just like Super Bowl advertisers carefully research their target demographic, you need a deep understanding of who you’re trying to reach. What are their interests, needs and pain points?
Have a Point
Every Super Bowl ad tells a story. Your campaign should do the same. Create a narrative that resonates with your audience to leave a lasting impression.
Focus on Creativity
Super Bowl ads are known for their creativity and originality. Don’t be afraid to try something different.
Integrate Across Channels
A single ad won’t cut it. Your campaign should extend across multiple platforms – all shapes, sizes, lengths and even real-world activations.
Optimus Prime that Sh*t
Just like Super Bowl advertisers track the performance of their ads, you need to monitor your campaign’s results and make adjustments as needed.
Preparing every campaign like it’s a Super Bowl ad is more than just spending millions – it’s about creative play calling, tackling execution, and carrying your audience across the goal line.
