By: Curran Steck
We understand that you’re juggling numerous responsibilities. With campaign deadlines, internal meetings and a constant stream of chat notifications, the thought of adding “learn how to use AI” to your already overflowing to-do list is overwhelming.
But here’s the good news: You don’t have to become a tech expert to start reaping the benefits of AI. As your agency partner, we’ve been exploring how AI can support our shared goals, and we’re here to help you integrate it into your workflow in a way that’s genuinely practical and valuable.
Below we break down a few easy ways for you to begin to test the waters of AI in your day-to-day, without taking up too much of your time.
1. Accelerate Content Development
AI can be a valuable tool to enhance your content creation process. While we don’t recommend relying on AI to write your next campaign tagline entirely, it provides a strong foundation for social copy, email variations or blog outlines.
Think of tools like ChatGPT or Gemini as your creative brainstorming partners, ideal for generating ideas, exploring different perspectives or overcoming writer’s block.
Pro tip:
Next time you’re preparing a content calendar or reviewing a blog draft, try incorporating a step to generate AI-assisted options and see if it sparks new ideas.
2. Leverage AI for Data Analysis
Manually pulling reports and analyzing data is time-consuming. If you’re using platforms like Google Analytics, Meta or HubSpot, there are likely AI features already available to help automate insights.
Instead of spending countless hours sifting through metrics, leverage AI tools to surface trends and patterns, so you’re not just reacting to data, but proactively using it to inform your strategy.
3. Enhance Campaign Performance with Smarter Segmentation
AI takes audience segmentation to the next level, moving beyond broad demographics to behavior-based micro-segments. Platforms like Salesforce, Meta Ads Manager and Klaviyo are already applying machine learning to predict who’s most likely to convert, unsubscribe or reengage.
4. Explore AI-Powered Chat for Lead Generation and Support
Modern chatbots are intelligent, brandable and surprisingly effective at handling early-stage interactions. Whether it’s qualifying a lead or guiding someone to the right product, they are built to support your goals and enhance your customer experience.
Thinking ahead:
We’d be happy to help design a chatbot based on FAQs or conversion goals and test it on a targeted campaign landing page.
Let’s Make AI Work for You
Our role isn’t just to help you stay on top of trends, it’s to ensure that the right trends are working for you. Whether you want to start small or dive right in, we can help you use AI in ways that save time, increase impact and make your job a little bit easier.
Curious about where to start? Let’s chat — we’ll bring the coffee (and the prompt templates).
