By: Taylor Smith
Nextdoor isn’t just another social platform — it’s a digital gathering place where neighbors connect, share and support the businesses around them. According to Nextdoor, with over 78 million weekly active users, nearly 1 in 3 U.S. households is engaged on the platform. But what makes it truly powerful for local businesses? These aren’t just casual scrollers; they’re actively looking for recommendations, discussing local services and making buying decisions based on what their neighbors trust and endorse.
How can local businesses turn these digital interactions into real results? Let’s dive into why Nextdoor advertising is a game-changer:
Build Trust Through Recommendations
Thanks to the word-of-mouth nature of the app, Nextdoor has something that their competitors don’t: Trust. Neighbors frequently ask for and share recommendations on everything from restaurants to home services, giving businesses an opportunity to be part of the conversation in an authentic way.
Studies show that nearly 1 in 4 Nextdoor users consider ads on the platform trustworthy — over twice the rate of competing platforms such as Facebook, Instagram and Google Ads. This credibility translates directly into action, with 77% of homeowners making purchasing decisions based on business recommendations they see on Nextdoor.
Additionally, Nextdoor fosters a strong culture of community-driven commerce:
- 88% of members shop at local businesses at least once a week.
- 67% of members actively share recommendations with their neighbors, amplifying word-of-mouth marketing.
For businesses, this means Nextdoor isn’t just about visibility — it’s about being seen by the right people, in the right place, at the right time.
Hyperlocal Targeting and Offers
One of Nextdoor’s biggest advantages is its ability to connect businesses with real, verified residents within their neighborhoods. This hyperlocal targeting ensures marketing efforts aren’t wasted on people outside of your service area, but instead reach potential consumers who are most likely to convert into loyal customers.
Nextdoor gives business owners multiple ways to engage with their community, including:
- Business Pages: Create a dedicated page where neighbors can learn about your offerings, read reviews and interact with your brand.
- Business Posts: Share updates, promotions and events directly in the neighborhood newsfeed.
- Local Deals: Promote special offers with neighborhood-specific targeting, ensuring your message reaches nearby customers who are ready to buy.
- Neighborhood Sponsorships: Position your business as a trusted local leader by sponsoring specific neighborhoods, increasing both visibility and credibility.
Reaching a High-Value Audience
Nextdoor’s user base is a marketer’s dream, consisting of high-intent consumers who are actively engaged in their communities. Key audience insights include:
- Homeowners Ready to Invest: 75% of Nextdoor users are homeowners, meaning they’re frequently in need of home improvement services, landscaping and other property-related businesses.
- Affluent Demographics: With a median household income of around $90K, Nextdoor users have the purchasing power to support local businesses, making them a valuable audience for retailers and service providers alike.
Westlake Ace Hardware’s Success Story
At Trozzolo, we’ve seen firsthand how powerful Nextdoor advertising can be. One of our standout success stories comes from our work with Westlake Ace Hardware, a trusted home improvement retailer. By leveraging Nextdoor’s high-intent audience and hyperlocal targeting, we helped Westlake drive a 65% higher store visit rate than the national average on Nextdoor.
This success translated into real foot traffic, increased sales and stronger neighborhood connections. Through strategic ad placements and data-driven insights, we ensured Westlake’s promotions reached the right people at the right time. The result? More neighbors walking through Westlake’s doors, ready to buy.
So, if you’re ready to take your local marketing to the next level, why not start where your customers are already engaged? With Nextdoor, your business can be the talk of the town — literally.
