Trozzolo Communications Group has named Chris Humphreys as Chief Strategy Officer, a move designed to sharpen the agency’s diagnostic capabilities and deepen its brand-to-channel integration. In this new leadership role, Humphreys will oversee the evolution of strategic thinking across the agency, seeing to it that client campaigns are rooted in strong positioning and behavioral insights.
Humphreys brings an extensive background in scaling strategy teams and leading high-stakes planning for global brands. His career includes pivotal roles at Intouch Solutions (now EVERSANA INTOUCH), where he served as senior vice president of Strategic Planning. During his tenure, he grew the strategy department from four to 21 members and expanded the discipline into new markets.
“Chris is a rare talent who can translate complex data into clear, motivating brand narratives,” said Angelo Trozzolo, CEO of Trozzolo. “As we continue to grow, his ability to bring strategic discipline to every stage of the process will be a significant advantage for our clients and our team.”
Most recently, Humphreys founded and scaled a full-service agency, The Futures Group. His resume also includes time as chief marketing officer at health-tech startup MyDigiRecords and work with an impressive roster of brands across the health care, financial services, CPG and animal health sectors — including Regeneron, American Century Investments, Colgate, and Hill’s Pet Nutrition.
For Humphreys, joining Trozzolo was about the opportunity to help an established agency reach its next level of excellence.
“Trozzolo is at an exciting inflection point,” said Humphreys. “There is a strong creative foundation here and a clear opportunity to deepen our strategic advantage. I’m excited to help our clients slow down just enough to solve the right problems so their brands can grow faster and more profitably.”
At the core of Humphreys’ philosophy is the belief that great strategy requires the courage to make difficult choices.
“The essence of strategy is choice,” Humphreys said. “Brands that win are those willing to focus, to say no, and to take calculated risks in pursuit of a distinctive position.”
Beyond client work, Humphreys will serve as a mentor and catalyst for internal growth, focusing on raising the “strategic confidence” of the entire agency through sharper briefs and cross-functional workshops.
When he isn’t refining brand architectures or reading up on behavioral psychology, Humphreys is usually spending time with his wife and daughters, often found at cheer competitions or sporting events, or planning their next family adventure.
