University of Missouri Kansas City

#RoosDo Campaign

Real Problem

Not everyone knows what UMKC has to offer. UMKC’s commitment to academic excellence helps drive their grads and faculty to create real change in the world. The university’s reputation hasn’t reflected this reality.


#RoosDo Everywhere UMKC students, faculty and alumni go, they ignite innovation and lead the way. We leaned into this truth with stories of Roos (short for their Kangaroo mascot) doing big things on campus, in our town and throughout the world. We captured their attitude of action and showed the many ways #RoosDo.

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