KANSAS CITY INTERNATIONAL AIRPORT
Less Time. More Travel
Real Problem
Kansas City’s airport has more non-stop routes than ever before, but sustaining them requires consistent demand. As a smaller market competing for airline attention, KCI needs a compelling way to keep flights full and make travelers aware of the growing number of direct destinations available to them.
Solution
Trozzolo developed an integrated campaign built around “Less Travel. More Time,” highlighting KCI’s expanded non-stop options and the ease of escaping without layovers. Using PR, social, digital, and paid media, the campaign drove travelers to explore direct routes and helped keep planes full, routes active, and airlines invested in Kansas City.
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