MCDONALD’S
Grimace Tour
Real Problem
Local McDonald’s restaurants needed to boost guest counts and sales, especially among families. Despite strong products, getting people through the restaurant doors remained a challenge.
Solution
Trozzolo created a family-friendly tour featuring the iconic Grimace, complete with meet-and-greets, custom giveaways, music, and games. The experience generated excitement, increased foot traffic, and built buzz around the launch of the new McCrispy Strips.
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