MCDONALD’S
Happiness Served Locally
Real Problem
Most people don’t know how local McDonald’s truly is. From the restaurants to Ronald McDonald House Charities, much of what the iconic brand does is local. Local ownership, local teams on staff, and support of local schools, first responders and charities. In a category jampacked with competition, the difference lies in tasty food, exceptional people, healing help and, most of all, a beloved community. Telling that story is our No. 1 priority.
Solution
Happiness Served Locally. A mantra we created that informs everything we do for the brand. We share the national message at a local level. And we engage the local communities by connecting the Golden Arches through food, people and community.
Grimace Tour
Real Problem
Local McDonald’s restaurants needed to boost guest counts and sales, especially among families. Despite strong products, getting people through the restaurant doors remained a challenge.
Solution
Trozzolo created a family-friendly tour featuring the iconic Grimace, complete with meet-and-greets, custom giveaways, music, and games. The experience generated excitement, increased foot traffic, and built buzz around the launch of the new McCrispy Strips.
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